UniLIVE executive explains the need for independent proof-of-play verification of DOOH campaigns and how his company does it (LBBonline)
Arran Javed, chief revenue officer at UniLIVE. Given the non-static nature of DOOH an increasing number of screens now have multiple ads being played on them. Added to this is a multitude of ways DOOH campaigns are being bought, sold, deployed and triggered. […]
Tue, Feb 9, 2021 at 8:06 PM