Billboards or Hoardings: What’s the Difference?

There’s no doubt that the popularity of out of home (OOH) advertising has continued to grow incrementally over the years, with OOH being the advertising channel of choice for local and national brands alike. Despite a coronavirus-induced dip this year, the market will continue to rebound and recover in 2021, with a total OOH ad spend of £1.23 billion forecast for the next 12 months or so. […]