The Drum: Asda automatically buys DOOH ads near its gas stations where fuel prices beat rivals
Asda is automatically buying out-of-home ads at UK sites where its nearby stations beat competitor fuel prices, showing how new tech can ease in new marketing tactics. The retailer showcased a fascinating use of the out of home medium on Posterscope‘s Ecos Now programmatic platform. […]
thedrum.com
Sun, Sep 20, 2020 at 7:31 PM
Sun, Sep 20, 2020 at 7:31 PM