16:9: Westfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions, “For the First Time in DOOH Industry,” It Says

Almost 10 years ago, the digital OOH media tech company Ayuda floated the idea of using video analytics to base advertising costs on a pay-per-look basis – the notion being that brands would pay for verified eyeballs as opposed to gross audiences. […]