Who Do You Reach with OOH Advertising?

There’s no doubt that OOH media has hit the headlines in the UK over the course of the last 12 months, with large-scale acquisitions and an increased ad spend in the space capturing the attention of marketers nationwide.  The growing effectiveness of OOH advertising has also been borne out throughout 2019, with digital channels driving a 36% increase in impacts in comparison with the previous year’s figures.  On average, two-thirds of Brits now see a digital screen or billboard at least once a week, providing the type of exposure and awareness that all brands crave. […]