Kinetic & Paramount use integration with Snapchat and AR in Sonic the Hedgehog DOOH campaign (Adworld)

The creative for Digital Out of home (DOOH) formats includes a Snapcode, which provide a platform for engaging and interactive creative content. Passers-by simply open their Snapchat App and scan the Snapcode to reveal an augmented reality (AR) activation where Sonic, the iconic speedy blue hedgehog, comes to life and jumps out of the screen. […]