How to sell OOH versus TV advertising (Billboard Insider)
By Jesse London. From a CPM perspective, bulletins are far more efficient than TV. Bulletins cost a median $2.84 while broadcast prime is $27, broadcast non-prime is $14.50, cable prime is $15, and cable non-prime is $9.50. […]
billboardinsider.com
Mon, Jan 27, 2020 at 6:05 PM
Mon, Jan 27, 2020 at 6:05 PM