BackLite Media Signs 12-Year Contract with the Dubai Roads and Transport Authority (DSConnection)

Landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites. BackLite Media is reimagining outdoor signage along Sheikh Zayed Road with bespoke, state-of-the-art features including smart data tracking, customisable lighting and aesthetic world class design. […]