Global expands Out of Home empire with Netherlands’ DOOH ad operator MMD Media (More About Advertising)
UK radio operator Global is now a big player in Out of Home too with its Exterion, Primesight and Outdoor Plus acquisitions and now it’s bought MMD Media, a Dutch petrol forecourt specialist with 1378 digital screens at 607 petrol stations. Exterion, which operates advertising on the London Underground, already had a business in the Netherlands. […]
Sat, Oct 19, 2019 at 8:32 PM