Quividi says its DOOH audience metrics “meet or exceed the highest digital and OOH measurement standards”
Quividi's methodology meets or exceeds the highest standards of online and out-of-home audience measurement (IAB/3MS, ESOMAR and DPAA) and is future-compatible with the upcoming cross-platform audience standard (IAB/3MS). This is demonstrated in the context of audience measurement standards history as well as the cross-platform roadmap of the future. […]
Wed, Oct 16, 2019 at 11:33 PM