Authorities are preparing to regulate chaotic outdoor advertising installations in India (Exchange4Media)
The civic bodies are aiming to ensure a permanent income through the introduction of licensing fee and curb illegal hoardings installed along roads and streets. Indrajit Sen, Chief Executive Officer, Consultant at Indian Outdoor Advertising Association (IOAA), says rampant illegality in outdoor advertising is a misconception. “Cities that have regulations are mostly free of illegal structures. […]
Tue, Jul 23, 2019 at 12:10 AM