What is audience composition in OOH advertising? (OOHToday)
Composition expresses the percent of a unit’s impressions that are made up of a particular audience. Think of it as a pie chart with slices representing mutually exclusive audiences. It can be based on any demographic profile available in the Geopath database. […]
oohtoday.com
Sun, Jul 7, 2019 at 5:46 PM
Sun, Jul 7, 2019 at 5:46 PM