Opposition grows to Firefly’s digital billboards on top of rideshare vehicles in Los Angeles (SYVNews)

A tech startup called Firefly has rolled out yet another shiny object: flashing digital signs affixed to the roofs of private vehicles being used for Uber and Lyft ride-hailing services. The sign boxes are roughly the size of a rooftop cargo carrier and display a stream of advertisements powered by the car's battery. […]