AdWeek: As Other Traditional Mediums Lag, OOH Keep Clicking Along
The numbers tell a compelling story. Robinson pointed out that OOH inventory will increase dramatically in the next couple of years in large part due to traditional vinyl boards converting to digital. “You take one billboard location, and it suddenly becomes eight, or 10 or 12 [boards],” said Robinson. […]
adweek.com
Thu, May 16, 2019 at 6:47 PM
Thu, May 16, 2019 at 6:47 PM