The big players entering the digital signage business: how does that affect the industry? (DSConnection)
Having Google’s sell-side and buy-side services plus Adobe’s buy-side services means more transaction volume. This should motivate more DOOH Publishers and Buyers to get up to speed quickly on training their teams on Private & Open deals and improve their tech stacks with better audience targeting capabilities. […]
Mon, Mar 18, 2019 at 3:37 PM