MediaPost: How Geopath is creating new standard OOH measurement
What is the state of OOH measurement today? How does it compare today to the way it was measured before? Kym Frank: Until recently, the OOH industry measured audience exposure using a combination of somewhat static data sources, such as traffic counts that were gathered from the Department of Transportation, U.S. […]
mediapost.com
Thu, Feb 28, 2019 at 5:06 PM
Thu, Feb 28, 2019 at 5:06 PM