WARC: Mobile adspend is set to top TV across key markets this year (AsiaOne)
Mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained. Eighty percent of mobile ad market value has been created in the last five years, and the rapid increase in advertiser investment has been driven by a sharp rise in daily mobile internet consumption, driven by social and media platforms. […]
Thu, Jan 24, 2019 at 1:51 AM