New research shows DOOH ads boost social media campaigns (More About Advertising)
An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of Home (OOH) shows a significant incremental benefit to core brand metrics driven by social media. The uplift across brand funnel metrics including brand awareness, emotional response, brand consideration and brand action averages at a consistent incremental change of plus 23 per cent. […]
Thu, Oct 18, 2018 at 6:39 PM