Reuters: Netflix will soon own 35 billboards along West Hollywood’s Sunset Strip
Netflix, already a heavy advertiser on billboards in the area, was offering $300 million in April to acquire Los Angeles-based Regency Outdoor Advertising, Reuters previously reported. The sources told Reuters that Netflix decided to buy only half of Regency’s assets for $150 million, to focus on the Sunset Strip in a deal expected to close in July. […]
Mon, Jul 2, 2018 at 5:47 PM