Change Abounds in the Agency World (OAAA)
Last week in Miami, the 4A’s launched a new vision at its annual conference, Accelerate. To move the ad industry forward, the 4A’s will focus on creativity, commerce, and culture. The vision recognizes a need to reinvent client-agency partnerships in today’s world, where virtually all economic models are being disrupted by massive transformation. […]
Mon, Apr 16, 2018 at 10:14 AM