Update on consumer privacy regulation in Europe and the US that could affect OOH (Billboard Insider)
Worldwide pressure is increasing to protect consumer data. Advertising relies on data analysis – including out of home media — to match ads to audiences. This data, gleaned from cell phones and other devices, is anonymous and aggregated, not personal. […]
billboardinsider.com
Sat, Apr 14, 2018 at 6:50 PM
Sat, Apr 14, 2018 at 6:50 PM