How we bought Harmon Corner digital billboard ad programmatically (BroadSign)
We’ve long been preaching the benefits of programmatic digital out-of-home: how easy it is for media buyers to book their campaign, how flexible targeting abilities increase campaign impact, how triggers better distribute the campaign budget… Well, we decided to put our money where our mouth is and put ourselves in the buyers’ shoes. […]
Thu, Apr 5, 2018 at 7:32 AM