IAS And Seedooh Partner To Bring Measurement To Digital Out Of Home Advertising (Which-50)

Not even billboards can escape the need for third party measurement as more advertisers want to be sure they are getting what they paid for. Measurement provider Integral Ad Science (IAS) has partnered with Out-of-Home (OOH) reporting platform Seedooh to provide enhanced campaign delivery validation on digital signs and screens across Australia. […]