Talon Outdoor: a new manifesto for Smarter as Standard out-of-home planning (More About Advertising)
At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of Home advertising works. […]
Wed, Mar 21, 2018 at 7:48 PM