OOH advertising can ‘boost brands’ market share by a third’, claims new Rapport and IPA study (Campaign)
The study focused on "power users" of outdoor media, who have invested at least 15% of their budgets on the medium. Field claimed that those campaigns receive a boost of over one-third in market share and a 20% increase in profit growth. […]
campaignlive.co.uk
Wed, Jan 24, 2018 at 6:31 PM
Wed, Jan 24, 2018 at 6:31 PM