Out-of-Home Ad Tech Platform DOmedia Adds “Market-Level Planning” (PRNewswire)
Market-level planning tools, also known as pre-planning tools, allow media buyers and sellers to quickly understand how types of advertising can be combined to reach a target audience in a given market. This can then be used to estimate the cost of a campaign based on the average cost of media within a market. […]
Thu, Nov 16, 2017 at 10:50 PM