From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning (EMCOutdoor)
Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning. […]
emcoutdoor.com
Sun, Nov 5, 2017 at 10:14 PM
Sun, Nov 5, 2017 at 10:14 PM