Fashion chain’s RSS data-driven DOOH ads in Chicago change with time and temperature (JCDecaux)
This spring, Land’s End became the first fashion advertiser to promote its messaging in combination with time and temperature information on JCDecaux digital billboards throughout Chicago. The apparel chain’s mixture of horizontal and vertical creative, which featured its swimsuit line, proved to be the perfect complement to pertinent information about the day in the Windy City. […]
Thu, Jun 22, 2017 at 5:44 PM