Simmons study says beer drinkers notice OOH ads more than the rest of the population (Billboard Insider)
People who had a beer in a bar or restaurant in the last 30 days are 15% more likely than the total population to say that they’ve noticed an OOH ad in the last month. They are 23% more likely to say that they’ve noticed a billboard and 29% more likely to say they’ve noticed an ad on a subway or platform. […]
Sun, Mar 19, 2017 at 2:15 AM