Media Rating Council Publishes Standards for Measurement of Digital Place Based Audiences (DPAA)
Standards Establish Framework for Ensuring Quality of Syndicated Audience Measurement. The standards represent phase one of a planned two-phased initiative. Phase two is intended to encompass the broader aspects of digital and analog out-of-home media. […]
dp-aa.org
Thu, Mar 16, 2017 at 7:14 PM
Thu, Mar 16, 2017 at 7:14 PM