16:9: Data-Driven Digital OOH Campaign Boosts Railway Rider Counts By Warning Of Crappy Weather
Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather forecasts and reports. Canada’s passenger rail service Via Rail ran a campaign with integrated messaging across out-of-home, mobile and online that was built around storm messaging. […]
Wed, Feb 15, 2017 at 11:14 AM