India: Will metros be the new airports for OOH? (Exchange4media)
Just a month ago the Ministry of Indian Railways announced a new tender would be floated for marketing on railway properties, which would present a huge opportunity for the outdoor sector. So, given that the Indian government thinks of metros as also a key member of the overall Indian infrastructure, what does it mean for the Indian OOH advertising landscape? […]
Tue, Feb 14, 2017 at 7:59 AM