UK adspend posts a record 5.2% growth in first half of 2016; DOOH up 28.9%

Digital out of home increased 28.9% in H1 to reach £176m, taking out of home’s total spend to £511m. Digital formats continue to thrive across all media, with online video adspend increasing by 66.4%, to £252m, while native advertising spend also grew 29.9% to £451m in H1. […]