OAAA: How Autonomous Vehicles and Smart Cities May Affect OOH Advertising: Risks and Opportunities
Speculation about and preparing for autonomous vehicles is one of these changes that has the potential to greatly impact the OOH advertising industry. OAAA has a strategic plan to help guide the OOH industry. OAAA commissioned outside experts to explain this potential innovation and how it might impact OOH advertising. […]
Thu, Oct 20, 2016 at 8:05 PM