Sprint uses OOH to show its coverage commitment
The world of wireless service providers is a competitive one made even more so when trying to reach the elusive commuter demographic. In order to stand out in the crowd, Sprint launched a combination PATH branded train and PABT interior domination campaign. For the duration of the promotion, passengers boarded PATH cars and travelled through the PABT completely immersed in Sprint’s creative. […]
Thu, Sep 22, 2016 at 11:11 AM