The Four Epochs of OOH: A Dress-Rehearsal for Programmatic? DOOH (DSConnection)

Will Automation Drive the Next Stage of Digital Out-of-Home Media Growth? There Are More Questions, Than Answers. While there is evidence supporting an ongoing role for programmatic advertising in DOOH, there are also severe systemic hurdles, significant industry legacies, and good old-fashioned politics in the road. […]