US Digital Out-of-Home Media Spending Shows Strong Growth (Marketing Charts)
US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year’s sluggish growth rate of 3.1%, reports PQ Media. Digital out-of-home (DOOH) seems to be making inroads in the battle for consumers’ attention. […]
Thu, Aug 18, 2016 at 7:24 PM