Go Vertical, Or Go Home
A few conversations in recent weeks have reinforced a conclusion I made some time ago about software and solutions companies in the digital signage business: they need to get vertical. Many companies, particularly the smaller ones, badly need to find a vertical market and make it their own. Being a generalist, in a field crowded with generalists, could be deadly. […]
Wed, Jul 20, 2016 at 3:15 PM