MediaPost: Medical Office DOOH Network AccentHealth Acquires PageScience, Expands Programmatic Footprint
AccentHealth, a patient education media company, announced that it has acquired PageScience, an ad network for the pharma industry, allowing the company to expand its targeting footprint. The pharma industry has a lot of regulations regarding advertising—for instance, they were barred from using cookie-based tracking a few years ago. […]
Tue, Jun 14, 2016 at 7:57 AM