Nancy Fletcher: Global OOH Will Do Beautiful Things – a recap of FEPE’s 57th Congress
It became evident — after 28 speakers representing 40 countries — that out of home (OOH) advertising faces remarkably similar opportunities and challenges around the world. It is also clear that “tomorrow we will do beautiful things” if the global OOH industry shapes the future by taking five steps: 1. Connect OOH and Mobile. […]
Fri, Jun 10, 2016 at 12:41 AM