UK ad spend hits five-year high, passes £20bn in 2015; OOH grew 3.9% to a record high (IAB UK)
Out of home adspend grew 3.9% to a record high of £1.1bn in 2015. Of this, adspend on digital panels rose strongly by 22% to £332m. Total out of home adspend is expected to rise a further 4.9% in 2016. […]
iabuk.net
Wed, Apr 27, 2016 at 1:01 AM
Wed, Apr 27, 2016 at 1:01 AM