The Drum: Land Rover #Hibernot DOOH campaign with Instagram-style live filters
Land Rover has adopted Instagram-like filters as part of its longstanding #Hibernot campaign. Designed to encourage members of the public to 'see winter differently' the digital billboards use real-time footage of urban winter landscapes and apply filters as people pass by – turning the screens into 'window frames'. […]
Mon, Feb 1, 2016 at 5:59 PM