DOOH advertising opportunities in the tunnel connecting Toronto with Billy Bishop’s Airport (Strategy)

With the opening of the long-awaited tunnel connecting mainland Toronto to the Billy Bishop Airport, marketers can now journey with consumers as they travel to and from their plane. And a new geo-synched app and comprehensive digital advertising ecosystem make it all possible. Since opening its doors in August, the 853-metre walkway set 100 feet underground has seen a steady flow of foot traffic. […]