Coming, a major overhaul of OOH ratings (Media Life)
TAB will test a new system utilizing data from smartphones A long-anticipated overhaul of the out of home ratings system is finally underway. On Friday, the board of directors for the Traffic Audit Bureau for Media Measurement approved a plan to upgrade the TAB OOH Ratings, which are used as currency for media buys. The system will begin a testing phase soon. […]
Wed, Dec 9, 2015 at 1:40 AM