Mobile Ad Spend to Overtake Print, Radio, and Outdoor by 2017 (Marketing Profs)
Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia. Global expenditure on mobile advertising is estimated at $29.8 billion for 2014, accounting for 22% of Internet expenditure and 6% of total advertising expenditure. […]
Fri, Oct 9, 2015 at 6:27 PM