Study: Out-of-Home Advertising Tops All Media In Connecting With Consumers Near Point of Purchase (MVNetwork)
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. […]
Wed, Sep 2, 2015 at 1:02 AM