While bikes historically featured static OOH ads on delivery boxes, Du Preez says that this is the first that boxes have been digitised and programmatic Digital Out-of-Home (pDOOH)-enabled, allowing a more dynamic, responsive and engaging format. “These digital screens can be activated by any compatible Demand Server Platform (DSP) connected to Polygon’s network, including Google-based … Continue reading South Africa’s Polygon adds Smart Boxes on Uber Eats’ delivery bikes to its programmatic DOOH network inventory (Media Update)