Taking advantage of Posterscope’s ‘Liveposter’ platform, we used real-time data to trigger dozens of highly targeted (and comical) creative messages across nearly 100 digital OOH screens nationally to address unique audience mind-set moments proven to increase advertising awareness and message recall. […]
The JCDecaux December Best Creative Solutions campaigns were those where advertisers picked the right moment to captivate their key audience with engaging communication and interactivity. Here are the top three Creative Solutions campaigns worldwide as voted by JCDecaux teams around the world. […]
The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays. Once again, the most creative campaigns were interactive and showed that the brands understood what their key audience was about. […]
Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport. Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. […]
