Experience is one of those soft, squishy terms that gets used a lot in the context of digital signage – using displays and content ... […]
The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the ... […]
This is super-nice and wonderfully different from a lot of the digital display work that’s going into big company HQ buildings – a two-storey digital ... […]
Las Vegas-based programmatic DOOH startup Adomni has partnered with ride share giant Uber on a new pilot media program that sees some 1,000 digital screens added to the tops of participating drivers’ vehicles in Atlanta, Dallas and Phoenix. Under the new partnership, Adomni will do the ad sales and marketing efforts. […]
The ride share firm Lyft has acquired a small startup called Halo Cars, which puts digital OOH ad displays on top of drivers’ cars, providing a incremental revenue for willing drivers. The ad startup – along with another one called Firefly – drafts off the well-established ad format of printed and more recently digital signs mounted atop taxis. […]
A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding round, which is on top of a $21 million round late last year. Firefly offers a supplemental revenue stream to rideshare drivers in return for affixing a hyper-local, geo-fenced digital sign on the cartop. […]
Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam, characters in furry costumes, naked cowboys with guitars…you name it. […]
Those who reject the idea of fully automated vehicles on the road are missing the point – they’re already here. True, they’re not like the car from Knight Rider with its unfeasibly long list of features but they are backed and developed by innovative brands such as Ford, Volvo, Tesla, Google and Uber. It’s been a long journey to this point, perhaps longer than you think. […]
Entrepreneurs have for many years now tried putting screens in taxis as a targeted advertising medium – with results best described as mixed. I think we’ve all slid into a taxi somewhere, got ourselves settled, and then quickly located the mute button so that whatever ad was on the screen would stop jabbering at us. […]
