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Top 5 Trends In Digital Signage To Watch In 2024

Guest Post: Julián Arcila, Product Marketing Manager, Arrow Electronics. […]

sixteen-nine.net
Fri, Mar 1, 2024 at 12:10 AM

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Opinion: Out-of-Home Media Trends for 2024 (EMC Outdoor)

As we wind down for the year it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the emergence of AI as something more than a sci-fi topic. […]

emcoutdoor.com
Thu, Dec 14, 2023 at 12:00 PM

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Acquisitions, OOH make top headlines of 2022 (Sign Media)

Without a doubt, the industry saw yet another action-packed year. From business acquisitions to eye-catching projects, and everything in between, Sign Media Canada was there to capture all the latest news. A wide variety of feature articles also kept professionals in the loop on the industry’s biggest trends, and out-of-home (OOH) media appeared to be this year’s hot topic. […]

signmedia.ca
Wed, Dec 28, 2022 at 12:10 AM

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Watch: Full Video Now Available From DSE 2023 Trends Forecast Panel (16:9)

I was part of an otherwise terrific panel a couple of days ago, billed as a Digital Signage Experience Trends Forecast for 2023. If ... […]

sixteen-nine.net
Sun, Dec 18, 2022 at 2:12 PM

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Sales Tip: OOH Ads for Healthcare Services Generate High Notice and Engagement

The latest research from OAAA and The Harris Poll revealed almost half (49%) of adult consumers are noticing OOH ads more than a year ago, but an even higher number (58%) have recently noticed ads for healthcare services. Healthcare services fall within the largest industry category for OOH ad spend, Miscellaneous Local Services and Amusement. […]

specialreports.oaaa.org
Tue, Oct 25, 2022 at 9:00 AM

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Sales Tip: Key Consumer Insights: 2022 Social Media

OOH Ads Deliver Amplification on Social Media   Consumers regularly see OOH ads in photos across their social media feeds, underscoring the value of OOH in generating organic amplification of OOH campaigns. […]

specialreports.oaaa.org
Wed, Oct 12, 2022 at 10:00 AM

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Sales Tip: Key Consumer Insights: 2022 Holiday Shopping and Travel (OAAA)

This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation, according to “OOH Consumer Insights & Opportunities Q4 2022: Holiday Travel & Shopping,” the latest research report from OAAA and The Harris Poll. […]

specialreports.oaaa.org
Tue, Oct 4, 2022 at 12:11 AM

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Sales Tip: OOH Ad Spend on Pace with 2019 through First Half of 2022

Out of home advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, and totaled $2.62 billion. These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH revenues totaled a record-breaking $2.69 billion. […]

specialreports.oaaa.org
Fri, Aug 26, 2022 at 8:00 AM

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Sales Tip: Consumers Look to OOH Ads to Help with Grocery Inflation

As inflation continues at near-historic highs, most consumers are looking for ways to stretch their dollars. While groceries are a necessary staple, shoppers are looking to shave expenses wherever they can. […]

specialreports.oaaa.org
Mon, Aug 15, 2022 at 9:00 AM

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Sales Tip: OOH Ads for Sports Betting Generate Awareness and Action

OOH’s historical growth in the first quarter of 2022 was fueled, in part, by key emerging product categories, including sports betting. In fact, the sports betting category jumped triple digits over Q1 2021. […]

specialreports.oaaa.org
Tue, Aug 2, 2022 at 1:07 PM

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OAAA offers a free library of local OOH campaign case studies to help operators sell ad space (OAAA)

Almost every advertiser is interested in learning about marketing success, especially within their own product category. Case studies are high impact testimonials and the OAAA case study library contains almost 800 examples of how OOH creates impact and results across the US. […]

specialreports.oaaa.org
Tue, Jul 26, 2022 at 7:00 AM

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How to sell OOH for political ads ahead of the midterm elections (OAAA)

Projections for 2022 political ad spend ($9 billion) indicate a record year for midterm elections, and OOH certainly reflects that forecast. OOH political ad spend jumped 113% in Q1 2022 over Q1 2021, and 90% over the last midterm election cycle in Q1 2018. Examining the latest OAAA-Harris Poll research reveals why OOH is becoming a part of more political campaigns than ever before. […]

specialreports.oaaa.org
Tue, Jul 19, 2022 at 9:30 AM

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OOH Ads Boost Quick Service Restaurant Sales (OAAA)

The QSR category produced a solid 7.3% increase in OOH spend in 2021, and the latest OAAA-Harris Poll research showcases why OOH is an important component of the fast food media mix. McDonald’s is the classic OOH case study, having earned the top spot in OOH spend for almost the entire past two decades. […]

specialreports.oaaa.org
Fri, Jul 15, 2022 at 9:00 AM

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Poll Says Cannabis OOH Ads Drive Consumer Notice and Action (OAAA)

OOH’s success in generating a strong pandemic recovery has been assisted by ad spend In key emerging product categories. The latest OAAA-Harris Poll research includes insights on several of these categories, including cannabis, political and sports betting. […]

specialreports.oaaa.org
Thu, Jul 7, 2022 at 8:00 AM

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OOH Influences Back-to-School Purchasing Decisions (OAAA)

In an economic climate impacted by high inflation, it’s no surprise the latest research from OAAA and The Harris Poll reveals 68 percent of Back-to-School (BTS) shoppers will be looking for OOH ads regarding special sales and deals as they make buying decisions. […]

specialreports.oaaa.org
Tue, Jun 21, 2022 at 11:45 AM

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